Facebook to become a major player in disaster response

[restorationforum]

With nearly 2 billion users worldwide, Facebook is uniquely positioned to be a useful tool during a crisis or disaster response. It’s been more than two years since Facebook introduced “safety check,” a tool that lets users mark themselves as “safe” after a natural disaster or other crisis. For its next act of corporate do-goodery, the social network is building that feature out with real-world logistical support. Facebook recently launched “community help,” a subset of safety check that will help users find, receive, and offer help in the event of a crisis.

Right now the community help is focused on practical crisis needs: food, water, transportation, housing, baby supplies... however, someday this list may grow to include restoration contractors or disaster relief companies to aid in the relief efforts.

Is your company currently using Facebook in your marketing strategy?